What does 'user behavior analytics' involve?

User behavior analytics involves monitoring user activities to identify anomalies that may indicate a potential security threat. This process is critical in the field of cybersecurity as it enables organizations to detect unusual patterns that deviate from established behavior, which could signify malicious activity or a breach in security.

By continuously analyzing how users typically interact with systems and data, organizations can establish a baseline of normal behavior. When deviations from this baseline occur, such as unusual login times, access to sensitive data not typically accessed by a user, or high volumes of data downloads, security teams can be alerted to investigate these anomalies further. This proactive approach helps in early threat detection, minimizing the risk of a security incident before it escalates.

The focus of user behavior analytics is not on tracking website traffic patterns, analyzing market trends, or collecting data for advertising, but rather on enhancing security measures by understanding the behavior of individuals within the system.